Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Now this is how to leverage a brand

Mark Fletcher
April 24th, 2014 · No Comments

thomasCheck out the aisle-end I saw in an overseas newsagency-bookshop this week promoting the Thomas the Tank Engine brand capping a stand packed with Thomas products. As you’d expect, it attracts kids and shoppers shopping with and for kids. Brilliant!

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Category: Gifts · retail

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