Of the76 respondents to my Newsagents Confidence Survey over the weekend, 60% indicated their confidence has decreased this year and 67.11% said the confidence of their customers had decreased this year.
What I found interesting in the results is that 26.32 of responders are either very confident or somewhat confident about business right now. That’s a good base off of which to build greater confidence in the newsagency channel. The 27.65% who feel average confidence is okay as well.
The other aspect of the survey is the gap – between very confident and not confident at all.
Confidence can be driven by many factors including noise coming at us from all sorts of directions. The real indicator of confidence ought to be how our businesses are doing and this is often a function of the investment we make – not as much money as attention.
The confidence of our customers can be boosted by us presenting a more confident and optimistic business. This comes back to how our business looks and feels.