Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagent confidence survey highlights challenges

Mark Fletcher
May 28th, 2014 · 7 Comments

confidenceOf the76 respondents to my Newsagents Confidence Survey over the weekend, 60% indicated their confidence has decreased this year and 67.11% said the confidence of their customers had decreased this year.

Click here to access the full survey results.

What I found interesting in the results is that 26.32 of responders are either very confident or somewhat confident about business right now. That’s a good base off of which to build greater confidence in the newsagency channel. The 27.65% who feel average confidence is okay as well.

The other aspect of the survey is the gap – between very confident and not confident at all.

Confidence can be driven by many factors including noise coming at us from all sorts of directions. The real indicator of confidence ought to be how our businesses are doing and this is often a function of the investment we make – not as much money as attention.

The confidence of our customers can be boosted by us presenting a more confident and optimistic business. This comes back to how our business looks and feels.

3 likes

Category: Newsagency management · Newsagency opportunities · Optimism

7 responses so far ↓

  • 1 Brett // May 28, 2014 at 10:58 AM

    My shopping centre is being pulled apart – customers leaving in droves – confidence is ebbing quickly here

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  • 2 Bruce z // May 28, 2014 at 11:17 AM

    Hey Brett, are they going to put the shopping centre back together again?? If so I am certain those fickle customers will all
    come back again.

    0 likes

  • 3 Brett // May 28, 2014 at 1:12 PM

    Bruce,

    I certainly hope so!

    0 likes

  • 4 Russell // May 28, 2014 at 6:59 PM

    My confidence and customer confidence (discussed with customers) weighs heavily on the budget and how people will react to it.

    0 likes

  • 5 Allan Wickham // May 28, 2014 at 10:51 PM

    Brett I have been through that….it can be a very sad, nasty time. Please feel free to give me a call if you want to know what my experiences were throughout a time that nearly sent me to the wall.
    0419940788
    Cheers
    Al

    1 likes

  • 6 Brett // May 28, 2014 at 11:41 PM

    Al,

    Many thanks, don’t be surprised to get a call

    1 likes

  • 7 Allan Wickham // May 29, 2014 at 8:00 AM

    Happy to help Brett

    0 likes

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