Australian Newsagency Blog

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Here’s a gift with purchase that works a treat

Mark Fletcher
June 13th, 2014 · 3 Comments

pfgwpEvery time there is a book bagged with People’s Friend sales lift. My experience is that every gift places with People’s Friend lifts sales. I mention this because of discussion here recently about the value of gifts with magazines. Sure the do not work 100% of the time but them they do, like with People’s Friend and current Women’s Health and Prevention – as I mentioned Wednesday – they work a treat.

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Category: magazines

3 responses so far ↓

  • 1 Gary // Jun 13, 2014 at 7:49 AM

    its also 4 times the price!

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  • 2 Mark Fletcher // Jun 13, 2014 at 7:58 AM

    Yes! And no negative impact on sales.

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  • 3 Gary // Jun 13, 2014 at 4:51 PM

    must be our demographics, of the 30-35 regular PF sales we have, take up for the PF specials have been very low. Less than 5 copies, most complain about the high price point, when i remind them about the special issue.

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