Every time there is a book bagged with People’s Friend sales lift. My experience is that every gift places with People’s Friend lifts sales. I mention this because of discussion here recently about the value of gifts with magazines. Sure the do not work 100% of the time but them they do, like with People’s Friend and current Women’s Health and Prevention – as I mentioned Wednesday – they work a treat.
its also 4 times the price!
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Yes! And no negative impact on sales.
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must be our demographics, of the 30-35 regular PF sales we have, take up for the PF specials have been very low. Less than 5 copies, most complain about the high price point, when i remind them about the special issue.
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