Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent visual merchandising example

Mark Fletcher
June 25th, 2014 · No Comments

vmdisplayI saw this coffee-themed display is a supermarket a few days ago and stopped to take in everything they had done to make such a stunning display.  I call it stunning because it stopped me in my tracks – it had everything: clear signage, a pyramid structure, an excellent range of products – from individual items to hampers – that combined told a story and additional information – see the blackboard. I’d say this is one of the best visual merchandising displays I’ve seen in a supermarket.

Go into a capital city shopping mall with major retailers and this is the type of display you see greeting shoppers at the entrance: pyramid in shape and telling a story, enticing shoppers to step into the business.

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Category: retail · visual merchandising

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