Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The unexpected gets noticed in retail

Mark Fletcher
June 25th, 2014 · No Comments

plantsIn a large book and clothing shop a couple of days ago I noticed a structural column in the middle of the shop that would otherwise be an eyesore was host to a beautiful garden with live plants shoppers were encouraged to touch.

Here, deep in the shopping mall and in the middle of a large busy shop, they had turned a challenge into an opportunity for left-field shopper engagement. Kids and adults stopped and touched the plants. Most smiled.

Using a structural column for this is unexpected. I found it made more interested in what else they were doing in the shop – kind of if they are smart enough to do this they must be doing some other cool things.


Category: visual merchandising

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