A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Attracting a new wedding magazine shopper

newwedmagsBy focusing on newer style wedding magazines as the feature titles in this segment of the magazine department we are pitching to a shopper different to the more traditional newsagency shopper. We place these more current looking titles at the front of wedding magazines as they better represent our future in our view. Sales are strong – our customers must agree.

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