I caught an ad on TV last night for Total Girl magazine and learnt a bit about the title that can help with merchandising decisions.
Newsagents are assaulted every day with e-mail, mail, calls, faxes and reps all wanting attention for they products. I’m sure I’ve read a flyer about Total Girl magazine. This ad last night, seeing it unexpectedly and when nothing else way vying for my attention, it got through. It made me think about the challenge for our attention.
That Total Girl is being promoted on TV is enough of a reason to get it in the spotlight, to leverage the TV exposure.