Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging the exclusive wedding photos to drive sales

Mark Fletcher
September 5th, 2014 · No Comments

wed2We have given additional space to New Idea to leverage the exclusive photos of the Brad Pitt and Angelina Jolie wedding. This additional space will run through the weekend.  We did not move any title out of the weekly section to create this.

We also have a pocket of New Idea at the counter. We’re not missing any opportunity for impulse purchases.

Sales of the special issue have been strong. This looks like a winner for Pacific Magazines.


Category: magazines

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