This display unit of miniature slimy body parts is generating a terrific reaction from shoppers as they pore over our Halloween products. We have a heart out of its bag so that people can feel it. When they screw up their faces it’s terrific to see – almost as much fun as when a boy hands the heart to an unsuspecting friend or parent. For a tiny cost, these gross body parts are playing unimportant role in our interactive approach to Halloween 2014. I love it!