With the publisher perpetually marking down the price of Mother & Baby magazine in Coles supermarkets I see no point in offering this title in the newsagency.
The saved pocket is better used to promote titles that are not seeking to make supermarkets look cheaper than newsagencies.
Hopefully one day the publisher will realise that their support of supermarkets over newsagencies is not the best move for their title.
It does not make sense to me that a widely available magazine title has dual pricing like this. They could only be doing it to make Coles look more appealing and all other retailers of the title more expensive.
The headline states “EXCLUSIVE TO COLES”. While I’m sure they only mean the price is exclusive I think its up to all newsagents to make the title exclusive to coles by early returning it.
Steve, I agree with you – the only way to fight fire is with fire. Mine are now off
the shelf and in returns.
We all need to do this to send a message.
Is the Publisher aware of the action newsagents are taking with regard to his mag ?
If not, maybe he should be.
I bet he’d be really excited to learn that he’s pooping in his own nest.