On Pitt Street Mall in Sydney is an amazing Lego Christmas display, standing tall and drawing families tas it lights up and Christmas music plays.
This is an inspiring pitch for the Lego brand. I saw kids loving the music and lights and adults in awe of the construction using Lego bricks.
The display reinforces the strength of the Lego brand and the value of a big display in attracting people.
Click on the image to see the bricks.