If you sell paper shredders

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred.

This simple placement of a see-through cylinder with shredded paper in it brings the display to life and gives me more reason to consider purchase.

Thoughtful visual merchandising of stationery and office items works.

If you don’t see shredders, why not – they are an easy sell in this security obsessed world.