I love this approach to promoting books I saw in the window of Elizabeth’s Bookshop in Sydney recently.
Blind date with a book invites you to purchase a book based on a few words written on a brown wrapper covering the book. The idea of the promotion is to get readers to try new things. Researching the idea online, I discovered the blind date with a book idea has been going round bookshops for a while. Whoever thought it up is owed gratitude as it offers another reason to consider buying books. For example, I could see myself purchasing a brown-wrapped book as a gift for the thrill of the surprise for the giver and recipient.
What a brilliant idea! I can think of ways we could adapt this for things we sell in the newsagency. For example, why not for a magazine or even a gift.