A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: promote your magazine point of difference on social media

foodmagsI regularly promote the depth of range of magazines in the newsagent on social media including Facebook. This screencap shops a facebook post from yesterday – for a selection of healthy eating magazines.

When doing this I tend to focus on titles not widely available elsewhere. I also promote four or five titles to speak to range. Plus I will boost the post with a small spend, usually $5, targeting a specific demographic appropriate to the magazines I am promoting.

It is important we promote our point of difference in the magazine space when promoting our business as we cannot rely on shoppers to think we have any deeper range than supermarkets.

Posting regularly about your magazine range is a differentiator as supermarkets and other outlets nearby will not do this.

My marketing tips today are: use social media to promote depth of range in magazines, boost your posts and post regularly. Let people in your area know that you are the go to magazine specialist.

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