We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the end of the weekend.
The real problem with partworks is distributors/publishers who distribute lots of copies of the early parts of the work but then hold back the latter parts to force people to subscribe to have any real chance of getting the complete thing.