I urge newsagents to use Facebook to promote special interest magazines. Facebook posts are free and boosted geo-targeted posts are cheap – cheaper than local newspaper advertising.
Special interest magazines are ideally promoted on Facebook as they are a point of difference and while for sure their supply is on what many would say are unfair terms, this should not stop us actively promoting the titles to those interested in these niche areas.
I used Facebook to promote woodwork titles and quickly got to 2,346 views. This post easily paid for itself in tangible and intangible terms.
I will often test a post for $2 or less and depending on the early results over 24 hours may invest more over a few days.
Why this post matters – there are some who say all I do is complain about magazines. This post and many hundreds like it offer good advice to newsagents on how to grow magazines, advice freely given based on what I have seen work. Unfortunately there are some who ignore that advice like this is published here as it suits them to label this site as having only one purpose.