A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Time to remove the newspaper stand

IMG_8037More and more newsagents are removing the large newspaper stands there were forced to install years ago by newspaper publishers. Some replace the stand with a new slim upright unit from a newspaper publisher while others find space in existing fixtures elsewhere in the business for newspapers.

The photo shows how one newsagent located papers on the side of the counter in what is usually a dead spot. I like this idea. With most papers purchased as a destination purchase, sales are not affected.

With publishers placing newspapers in other retail outlets such as cafes, post offices, supermarkets and convenience stores, they cannot command prime retail space in the newsagency.

My advice is to use your own fixture as this gives you absolute control.

Once you get rid of the old newspaper stand, use the space as prime display space where you can redefine your business.

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Newspapers

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