We have placed the 5 Seconds of Summer 2016 calendar at the front of the display. This Aussie band is a top seller in Australia, the US and the US. This band is hot and we can leverage their success to attract shoppers – and that is what we are doing.
I love calendar season for opportunities like this. Across more than a hundred calendar titles we are able to tap into special interests, like a love for the band 5 Seconds of Summer and through this find new shoppers. It works a treat.