At a coffee shop in Hobart earlier this week I heard a tourist say to a companion the paper here is $3.50, they’d never get away with that back home. They were pointing at The Mercury on a stand. I can see how they would think that.
We see this in retail, shoppers misunderstanding a sign or price. It is on us in retail to create better signs just as it is on the folks at The Mercury to be clear that the paper is $1.40.