A blog on issues affecting Australia's newsagents, media and small business generally.

Traffic generators

The folks at Google are not resting on their laurels for traffic. Google Ride Finder is a taxi locator now in Beta in 10 U.S. cities. The site plots locations real time.

Once in the cab, according to this story from the San Francisco Chronicle SFgate site, the passenger can access all manner of news and information using a touch screen.

It’s traffic generators like these which separates online plays like Google from the more traditional news and information sources – and that’s crucial as they are masters at leveraging that traffic for incremental sales.

The connection to newsagents? Less relevance for what we sell and a lesson in customer traffic generation and retention.

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