A blog on issues affecting Australia's newsagents, media and small business generally.

The Power of the Apple endorsement of podcasting

Podcastingnews.com is reporting: “In an interview with the LA Times, KCRW-FM General Manager Ruth Seymour reveals that iTunes exposure increased their downloads in one day from from 3,500 a day to 100,000.”

That’s exponential growth. And I bet that KCRW-FM is not alone in recording such growth as a result of the Apple steps last week.

Others will see this and want to be part of the podcast growth story as content creators and content list publishers. This shows there are dollars to be made and that will bring investment which will make podcasting even more mainstream.

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