Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sharing the love of my newsagency

Mark Fletcher
January 25th, 2007 · No Comments

We’re going to experiment with what we’ll call workplace love. We’re creating t-shirts for team members to wear if they want. The message of I love my newsagency personalises how they feel about their workplace. And making it optional makes the message more personal.

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Too often and in too many businesses customers encounter grumpy people. We want to provide an environment which focuses on the customer experience and we can’t do that until we focus on the employee experience.

In discussing the t-shirts with the team we’ll get to talk through what’s good and not so good about our workplace and, as a result, make changes to improve the experience for all. The t-shirts will help us facilitate any necessary change.

Newsagencies are visited, collectively, by millions every week. Customer service is often the only differentiator we have. By focusing on this in a personal way we can ensure that it works for us and not against us.

This is an initiative in my store only at this stage.

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Category: marketing · Newsagency challenges

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