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Calendar offering unlocks better returns for newsagents

calendarXpress offers individual newsagents a competitive edge.

I often write here about the need for newsagents to pursue new traffic generators and basket builders for their businesses. One such area is calendars. While newsagents carry calendars now they are either from magazine distributors on poor terms or from other suppliers on terms which are not as competitive as they could be.

Through the newsXpress group we have put together a compelling calendar offer for any newsagent – not just newsXpress members. The enquiry form can be downloaded here.

Late last year we embraced calendarXpress ranging guidelines in my shop and achieved an excellent return – far better than we achieved the year earlier when we went it alone. It’s having access to smart category management resources which delivered success for us. Achieving a better return from a traditional newsagent range is what our channel needs to do.

Below is a flyer sent by fax to newsagents promoting the calendarXpress offering.

cx-flyer.jpg

calendarXpress unlocks better margins and a better range of calendars for newsagents.

DISCLOSURE: I am a shareholder in newsXpress Pty Ltd, the company behind calendarXpress.

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