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A new way to display ink in-store

kinkos_sell.JPGThe photo shows how they sell ink at FedEx Kinkos in London. You choose the ink you want, take the tag to the counter and they get the product from the stock room.

The staff member I spoke with said they did this because of theft and to cut the time it takes to manage the ink stock. It makes sense, no one is going to steal a worthless tag. On the labour cost, keeping the stock in the back room reduces display time and space.

I am not sure I would go with this in a newsagency. There is something to be said for customers being able to see, touch and feel the products for themselves. Sure, theft will be higher but there are ways to manage for that.

Having the product on display in-store makes for a more impressive display than the tags you can see in the Kinkos display.

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  1. Lance

    What a clever idea Mark. Could you combine a dummy sample to touch and feel, alongside a hook of tags to
    “Present At The Counter For Fresh Stock”
    Best of both worlds perhaps.

    Lance

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