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Launching The Week in Australia

fhn_theweek.JPGThe Week launched in Australia this week and like many newsagents we have it a prime promotional position.  The publishers have done a good job communicating with newsagents about the title and providing collateral which enables the creation of good in-store displays.  I like their decision to run the first three issues at $2.00 before settling in at their planned regular price of $4.95 – this lets consumers try the title.  It also helps us pitch this to our customers.  I also like The Week because it enhances a category which has thinned since the demise of The Bulletin.

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  1. Warrick

    No posters, No cover runs, Only received 2 copies and gone in 10 minutes.
    Rang NDD, sorry, no copies left.
    Maybe they should show every newsagent the support that you have in your photo. No worries, one day they will get it right, in the 22nd century.

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  2. Michael

    I recieved my two copies packed with two copies each for around ten newsagents in my district, we’ve told NDD and they have a courier on the way.`

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  3. Michael

    I recieved my two copies packed with two copies each for around ten newsagents in my district, we’ve told NDD and they have a courier on the way.

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  4. Mark

    Warrick and Michael I will let the publisher know about this for you. It is appalling.

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  5. Michael

    It’s been a packing mistake that’s hasn’t been noticed. Mistakes like this rarely happen to me personally, but missing out on a delvieries happens weekly with a title in a bundle going missing.

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  6. Jarryd Moore

    Same problem here. Only recieved two copies.

    We can’t promote a new magazine with only two copies. Besides the fact that the cost would outweigh the profit from only 2 copies, we need at least four (although we prefer 6) to allocate display space.

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  7. ScottM

    allocated 2, received 0

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