A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: December 2008

Smelling sales success

fhn_fragrant.JPGThese Vintage Traditions sachets are a good reminder of the theatre of retail.  Customers are drawn to their smell and some soon make the $2.50 purchase.  While our newsagencies are visually very noisy, smell wise they are quiet.  This product has the smell senses all to themselves.  Maybe that is why the range has been so successful for us in just a few short days.  We have it displayed with our range of boxed Christmas cards so there should be some flow on sales as a result.

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Gifts

Bonus with New Idea

fhn_ni_cookb.JPGI like the mini cookbook offer with New Idea this week. While there is something else to manage when selling the magazine, I like that provides us with a compact promotion at the counter. With so many magazines on the shelves at the moment with something stuck on the cover, it is good to see a different approach. Smart newsagents will treat this as the bonus gift, a surprise for customers buying New Idea.

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magazines

Newsagents promoted in FHM magazine

fhm_dec08.JPGThe January issue of FHM magazine which came out today has a double page ad promoting newsagencies. ACP Magazines is graciously running the ad without cost. This ad connects to the TV commercial I funded and the ad ACP has already run in TV Week. My creative team at Tower Systems has developed the artwork. You’ll see a broad range of newsagencies and brands represented.

Maybe, one day, newsagent associations will get behind this initiative.

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newsagency marketing

2009 will be a defining year for newsagents

2009 is shaping up as a defining year for newsagents. Besides the disruption caused mobile devices and the Internet and the challenges brought about by the so-called Global Economic Crisis, our channel faces considerable structural change as several key suppliers introduce changes to drive efficiencies for their businesses.

I am fortunate to have be a participant in briefings by several suppliers across different product categories in newsagencies. While I cannot share details of specific briefings, I can say that in 2009 more than ever before newsagent compliance around key business practices across multiple departments will be crucial.

While we can be frustrated that compliance is used by some as a stick, there are smart suppliers who will use it as a carrot. From what I have seen, most of the new compliance regimes in 2009 will be good for individual businesses.

Achieving compliance requires support from all stakeholders – the suppliers, your employees and the providers of any tools such as newsagency software. It is the area of software which has given me a seat at the table in various briefings over the last six weeks.

At these meetings I have robustly represented that newsagents need to gain as much as suppliers stand to gain from mutual compliance. Whether suppliers have listened remains to be seen.

2009 will be a tough year for our channel. The bar will be raised. Darwin’s Theory of Evolution Natural Selection will be evident.

Newsagents can best prepare by reviewing the efficiency of their business inside out. There is less room for wastage, mistakes and ignorance than ever before.

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Newsagency challenges

Magazine sale at Amazon

Amazon is running a massive magazine subscription sale for US published titles for delivery in the US. For example, GQ – $1.00 an issue, Vanity Fair – $1.25 an issue, Marie Claire 62 cents an issue. Click here to see the deals. This is tough competition for magazine retailers in the US.

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magazines