We have been promoting the latest issue of Weight Watchers magazine at the front counter since Wednesday. It is responding well to this prime position promotion. We use three locations to promote this title – the counter for a week, with newspapers for a week and with women’s health titles where it sits for the entire on-sale period. This co-location approach works well for the title.
MARK AT THE CONFERENCE ON TUES YOU MENTIONED THE SMS DEAL WITH THE NEW IDEA I WANTED TO ASK, DID IT INCREASE THEIR BASKET SIZE, OR DID THEY ALL RUSH IN FOR THE DEAL ONLY AND WHAT WAS YOUR NEW IDEA SALES THE NEXT WEEK, DID THEY EXPECT THE SAME DEAL THE NEXT WEEK, THANKS
Averill, Half bought New Idea and nothing else and half bought other items. Some were people we have not seen for sometime.