I have been asked recently by several newsagents how we use the back of the ACP Magazines stand. The photo shows what we do – we are using the back of the stand to promote ACP’s Good Food title. We slip an acrylic easy-access shelf into one of the slots on the back of the unit – we have found the higher slot works better for us.
On the shelf we place the title being promoted on the posters and other collateral we stick on the back of the unit.
It is vitally important that shoppers can buy off of a display – otherwise the display is a billboard and the interest piqued by the display is lost.
We have been using the back of the ACP stand in this way for several years now. It gives us more display space which can be easily moved based on the title we are promoting. Changing the location of displays is also important to disrupt regular shopper’s expectations.
Completely off this topic, but related to ACP…
Did anyone else have problems with ACP returns last month… From the 10th to the 25th none of our returns or supps were received at Network – a little over $4K.
These were all processed through Exchange It, and from our end none were sitting waiting to be sent, however they did not turn up at ACP – and what fun it is trying to get them to admit it was not our fault and its still ongoing.
Network took on board to process the returns, but asked us to processes the one on 25th through Netonline which would not let us do…
They finally got back to us yesterday saying that we can deduct $1800 from the bill… after pulling the returns they processed, we have found that 2 have not been processed and we have had multiple rejections from their processing due to beyond recall dates (as the processed them mid April, whe they were originally processed early March) and they have processed from wrong issues which have also rejected…
Is it only us, as we are alway having problems with Network and never with Gotch…
Peter, I use Netonline for returns and am still having trouble with returns not being received, not our delivery persons fault. I would appear that they are still havin g troubles at their end when it comes to the manual side of computer requirements, eg actually scanning the barcode properly and getting the returns form out of the box. Still don’t know why we have to waste paper sending a returns form that is on the computer to check!