Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Driving magazine loyalty outside the newsagency

Mark Fletcher
April 29th, 2010 · 2 Comments

magazine-club-card-promo.JPGWe have been fortunate to place A1 posters through the Forest Hill Chase centre promoting our Magazine Club Card. The marketing collateral connects with smaller posters we are using in-store for the duration of this campaign. The goal here is to promote our value proposition around magazines. With four other magazine retailers in the centre and plenty of foot traffic which does not pass our business. We wanted to see if we could pull traffic in based around our exclusive magazine offer. The poster has been designed to be quickly understood in terms of value and to promote magazine range – around well-known titles.

A promotion like this for us, being in a shopping centre, is like putting flyers in letter boxes.  We get our pitch in front of plenty of eyeballs which would not usually visit our shop.  The posters cost around $50 each to print and the artwork cost $100 as it was based on material we had.  We get access to the space for free.

The photo shows one of the posters outside our newsagency – facing shoppers as they enter the centre from the carpark nearest our business.  Other poster units are located deep inside the centre.


Category: magazines · marketing

2 responses so far ↓

  • 1 Chris // Apr 29, 2010 at 4:02 PM

    Hi Mark

    Where do you get these posters printed?



  • 2 Mark // Apr 29, 2010 at 8:46 PM

    Chris we had them pronted professionally. Call Andrew at the office and he can let you know.


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