The Herald and Weekly Times yesterday announced some adjustments to its problematic Herald Sun subscription campaign.
They have pushed out the start date, changed engagement processes to better suit newsagents and offered payment for additional administrative work.
Unfortunately, they have not backed away from moving customers to credit card payment arrangements. I see this as a risk to newsagents. Outside of paying the newspaper account, every other product and service offered by a newsagent is available in countless other businesses.
My software company, Tower Systems, yesterday published advice for Victorian newsagents on handling this Herald Sun promotion.
this annoys me because we prepared all the deliveries on a seperate round sheet.Set start and end dates as well.
Mark,
This has been going on QLD for some time.
Whilst the intent is to retain customers the reverse occurs and makes us the Newsagent look like fools.
Long term customers on 7 day plans are offered discounted 7 day delivery if they pay direct. Customers come in and say we have been obviously ripping them off for years…
And then when they want to stop and start they cannot understanbd why they have to go to QLD News… Half the time we are not advised of starts and stops and agin its our fault…
We have lost more customers through their direct payment approach and it stinks… Why is it that we cannot offer the same deals as are being offered to direct paying customers…
Cheers
Peter