We use shelf talkers to show the price of ink during our regular ink sales. We know from customer feedback that these professional shelf talkers are a key reason for our continued growth in the ink category.
For years, newsagents have bemoaned that they are price competitive with Officeworks and others on stationery yet shoppers prefer the majors. Officeworks and others do an excellent job in giving the impression that they are competitive on price. We can too.
Newsagents have historically not presented themselves in-store in a competitive way. This is what the shelf talkers are about, in part at least. They promote brand and price in an easy to read format. Looking at an ink wall it feels like the prices are competitive. Anyone checking will see that the prices are good.