Month: December 2010

Seriously, we need another fishing magazine?!  A review of the sale of fishing titles will show that we are not coming close to selling out of the range we already recieve yet the allocations software has decided we need this title.  Tackle Junkie may interest some but not me.  I don’t have the space.  But this isn’t just about space.  It is about yet another title being funded by me without being asked if I would like to fund it. Supply decisions like this at the bottom end of the marketplace are killing newsagencies.

ACP increased our supply of Money magazine by close to 100% even though we have returned 20% or more of previous issues.  Even if this issue has content which will drive above average sales, I could not see any content warranting a 100% increase in supply.  I’d much prefer to see publishers supply a lower quantity and top this up if sales warrant.  It is better than I sell out than have stock available right through to the end of the month.

ACP magazines upped our supply of Good Health magazine by 33% even though our sell through warrants a reduction rather than an increase for this title.

I looked through the magazine and could not see any feature which would warrant such a considerable supply increase.