We are promoting the latest issue of Men’s Health with this display on a pillar which is adjacent to the sales counter.
The new promotional poster is different, kind of left field, to what we see for a magazine so we wanted to give it prominence in-store.
Men’s Health is an excellent magazine to suggest to shoppers as a gift for a boyfriend, brother, dad or son. It is not something people would usually think of – I’ve had customers react well when I have suggested it to them.
I think that it is important we see magazines as something more than a purchase by a reader interested in the topic. They do make good gifts, especially when people are cutting back on their spending. A magazine gift is cost effective, personal and demonstrates thought by the giver. So … we grab opportunities, like with Men’s Health to pitch certain titles as gifts.