Kudos to the folks at Russh magazine for promoting newsagents to their more than 40,000 Facebook friends and more than 14,000 Twitter followers with a couple of messages this week along. here is the message sent the day prior to on-sale:
In the spirit of issue 43 which hits stands TODAY. To be wild or tame? Head to your local newsagency and make the call.
This support for newsagents is terrific. It’s to their own network and is clear in its support of newsagents as the go to retailers for the title.
An iPad App for Russh has also been launched.
Well they’re not exactly going to say “head to your local supermarket to grab a copy”……why? Because RUSH is probably sold in less than 200 supermarkets across the country.
Do you think Woman’s Day would make the same statement ?
Jim,
You are probaly right but at least Rush has promoted our channel in a positive light. I think we owe it to Rush to promote the Mag for this very reason. Maybe if we push Rush as a thankyou, other publishers would give us the credit we deserve, i know i will be promoting it.
Cheers
Al
OOPS !!! I meant Russh !!!!
I’ve tried Russh in our shop for the last two issues in my “New and Different”section in the womens mags (includes Dumbo Feather, Frankie, Russh, Yen Etc) but so far have not sold a copy. Very annoyed then this month when I recieved 7 copies instead of my usual 2. I don’t blame the publisher, they’re obviously trying, but the distributer is an idiot!
This exactly what our channel has been asking for, for Publishers to promote the Newsagency channel as the source for magazines.
Publishers who do not realise this and push potential customers away from the channel could backfire on them. The best bet for the future is to support Newsagents not alienate them. We are the only real secure constant they have.
We have seen very positive interaction and positive action this year from certain publishers and put at least one Publisher back their box due to overwhelming unity from Newsagents.
Expect a few more big publishers to change their ways next year by attempting to re engage with Newsagents, if they do not I am 100% sure others will.
I agree Derek. We end 2011 with practical support for newsagents from publishers significantly up on last year.
They don’t give a rats about our channel.
The only reason they are saying head to your local newsagency is because they know it will be ranged there, so they will get the sale.
I guarantee if Russh had the same ranging as a Woman’s Day equivalent in other channels they wouldn’t be telling their followers to head to the newsagency.
Jim this is a good news story about a positive move my a publisher specifically about our channel. It’s a stretch for you to turn this into a complaint about them.
Thats a bit harsh Jim. We should embrace any form of positive advertising for our channel. We should stop once in a while and focus on positives…….heaven knows how much negatives we cop on a daily basis.
Cheers
Al
Vicki, thanks for promoting Russh in your “New & Different” section.
As Circulation Director, I can say the whole Russh team appreciates the support Russh receives from newsagents.
You mentioned that you placed Russh with Frankie, Yen, etc, Russh targets a different reader than these magazines and a Russh reader is more likely to also read Vogue or Harper’s Bazaar.
So, when it comes to positioning, it can prove beneficial to place Russh near these magazines fashion magazines to attract new sales.
As far as, your supply increase, I’m not aware why this has happened, please speak to Gotch or if you would like to contact me, I’ll take it up with them on your behalf.
Hi Garry,
I agree that Russh is targeting a different market to Frankie et al, I had it poisitioned also next to Instyle and Vogue. The new and different section was based upon the general dissatisfaction some of my 30 – 45 yr old female customers were expressing the big name women’s magazines. It seemed logical to have magazines new to our range in a seperate section to appeal to this group.
I will keep trying Russh for a few more months as it is a good magazine, it just may not appeal to my demographic.