Easy Food is a good example of a magazine which we do not need on our shelves. There is nothing special about the content. The only redeeming feature is the cheap price. At $3.99 it feels too cheap, almost as if the title is being dumped on the Australian market. What I have no evidence of dumping, this is what it feels like when you consider the look and feel of the physical product and the low cover price.
I am not sure how they get to a price of A$3.99 when the UK price is £2.80. Maybe this is an indication of dumping.
This overseas title is taking space from and competing with Australian titles which I would prefer to support.
While I am pleased that Gotch has reduced us from seven copies to four, this is still too manning my view. We should not get this title at all. The space saved could be used better displaying food magazines for which we are achieving growth and off of which we earn a healthier margin.