I am surprised at the number of newsagents who say they read this blog every day yet have not undertaken a magazine relay in the last year. Gob-smacked actually.
Undertaking a complete magazine relay is the single most important action a newsagent can take for the benefit of their business right now. It plays to the key point of difference we have – magazine range.
Why would you not do a relay? If can’t be because you don’t know where to start – check out my advice on how to do a magazine relay.
Come on people. If you consider yourself to be a newsagent get cracking. The only risk is that you could increase your magazine sales.
Completed just over a month ago , i have now expanded my range and gave more space to magazines in the crafts section,cooking , and gardening . these 3 before were bunched up and squeezed in to fit it looks a whole lot better now . i have shrunk the mens mags a bit to make room but from what i figure the females are the ones doing the spending and the gents are the ones that like to stand and read and put it back on the shelf .
Shaun
have you noticed an up lift in mag sales?
just an example 3 months ago i might have sold 1 or 2 womens health magazines last issue i sold 9 and i hope this issue to sell more . feast maybe 1 sold before last issue sold out of 6 . ijust a couple of examples of being able to carry the extra stock and being able to diplay it instead of having them bunched up
It is interesting !
I must admit I was a little sceptical that it would make much of a difference at first.
I did a partial relay and have seen some magazine categories really benefit. We’ve been up in mags $ wise last month (even though the month as a whole was a little soft), were up in February by 11% in mags and so far this month are up by 3%.
I’m doing a bit of a shop reorganisation and losing mag pockets in the next week or so and once thats done will do a full relay and will be looking forward to seeing similar results from that.
A relay is the single most commercially valuable magazine related activity newsagents can engage in.
Magazine Relay completed Friday – looks great! Will be watching sales for hopefully, an upward trend!