I am close to completing the assessment of the data submitted for the latest newsagency sales benchmark study – covering April through June 2012 versus 2122 – and it is easy to see the impact of the One Directon boy band on magazine sales. Music, teen and children’s titles all benefited.
As a channel we need to get better at tapping into these trends. There were some newsagents who read about One Direction here and were critical about the space I gave the band. The fact is that the band was worth between $8,000 and $10,000 in sales to pone of my businesses in the last quarter. The majority of this revenue is as a result of us chasing it.
We have access to products which can leverage trends … One Direction, Twilight, Smurfs, Justin Bieber, 50 Shades of Grey, The Hunger Games … these and other products like them have been and or are opportunities for us.
It is more vital than ever that we tap into these trends as appropriate to lour local marketplaces. There is good money to be made.
Could not agree more!!! We have the products for you Justin Bieber, Monster High, Batman, Spiderman, the list goes on! There is definitely money to be made off a new, unique and exclusive product. $20 profit margin, no risk (sale or return), easily merchandised flat packed product, head turning/photo op product,
Newsagents already have the means to merchandise the products – we just need to contact you guys? Should we cold call? Help us help you…