As the only retailer in our area with the 2013 One Direction calendar, we have customers coming to us specifically purchase this item. Plenty of these customers have been referred to us by friends and through social media.
Most One Direction calendar purchases include items they may have purchased at their local newsagency or the supermarket. I say this because the calendar is the destination item, it’s what brought them to us – yet their basket usually includes more items.
Every one of these sales is a reminder of the value of a point of different, a destination product or service others will talk about and through this generate more traffic for you.
Oh, and the shoppers coming in are all ages from grandparents to kids.