We are preparing for some major moves in our stationery department (range and location) and wanted (needed) to move ink. We have just reviewed sales and decided to consolidate at the same time.
We chose the counter so that ink could be part of an impulse purchase – over the counter promoted – drive. This is prime space and sales will have to increase as part of the move.
While we have some more work to do on placement, our top selling items are in place and ready.
My personal preference for years has been to have ink in the body of the shop so that customers can touch and browse the product. In this store we have moved it to the coubter because we need the wall space for our rejigged stationery department.
The stationery changes are being made as part of a gift and other products move in the business.
We’re waiting for fixturing to move our ink back behind the counter as well. Its been there before in our previous smaller premises and while it worked very well away from the counter for the past couple of years downsizing the store a little has made us place it back behind the counter. It will be interesting to gauge the effect on sales.