While we have the first issue of the One Direction five part series in several locations, it is this placement at the front of the store that is working a treat. One customer yesterday purchased the magazine, a poster and two calendars – a very nice sale indeed from a passer-by.
While not a large billboard display – this tactical placement by the team on the lease line is working a treat for us. We have found this to be the best approach for promoting all things One Direction.
We are also using social media, primarily Twitter, to promote these and other One Direction products. Fans will travel to get what they want.