Good retail management software lets retailers see what sells with a product and how often a product is sold alone. This enables the retailer to gauge the basket efficiency of a product.
In a newsagency, newspapers and lottery products are the most inefficient products – the products most often sold alone. On average, newspapers are sold alone 75% of the time. Lottery-only product purchases occur, on average 70% of the time. These numbers are not good for newsagents.
The key to making products more efficient is to have data for your business. Got to your software and produce the report for the last three months. Loot at your least efficient product and develop a plan for driving their efficiency – driving the purchase of other items with them.