Halloween continues to grow for us. We are now well past our sales goal. In fact, we are more than double the sales growth goal we set for ourselves.
For years I have considered halloween a key season. It’s fun, ideal for high margin impulse purchases, available for us to own and a wonderful segue into Christmas.
I see Halloween shoppers of all ages and all walks of life. Schools, offices and homes host Halloween events. Kids love the season and grown-ups do too. It’s not uncommon to be invited to several Halloween parties.
Check out the article by Chip Davis published at The Huffington Post about Halloween – in the US it’s a $7 billion season.
In sales, All Hallow’s Eve is second only to Christmas. It’s also second only to New Year’s Eve in terms of numbers of parties thrown. Many analysts attribute this to baby boomers trying to recapture the nostalgia of their youth.
I am shocked when I hear a newsagent diss Halloween, shocked that they pass up an opportunity. A well stocked display in prime position with an element of theatre is sure to deliver a traffic and sales bump.
The photo is from the in-store display of our glitter pumpkin, our hero product. We sold out, ordered more and sold out. Brilliant! Sales this year have not been hurt by it being on a Wednesday.
Our only frustration was that stock we’d ordered from GNS was going to arrive too late – six days before October 31. We cancelled the order.