I like the mouse mat from Pacific Magazines promoting their nexus program.
The mouse mat has got useful information about the nexus program and how we can engage. Their use of the mouse mat to remind us of this is excellent. It’s certainly reminded me to check sales performance when using one of the computers at the shop.
nexus is a unique program in that it makes it easy for us to promote our businesses to existing customers, outside our four walls. It also provides the best transparency of our performance compared to other newsagents. I’ve used this to lift sales of a range of Pacific titles.
One of the major features of nexus is the email marketing. While we used this in 2012 we were not as regular as we could have been. Our plan for 2013 is more regular emails with exclusive offers to shoppers on our email database. These emails cost nothing to send. Every nexus newsagent should be sending them twice a month.