We are pushing further into jewellery in a couple of my newsagencies. We’re learning more about what our customers will purchase from us as opposed to a specialist jewellery store.
Right now, jewellery products are part of gift for tracking and reporting at the moment but I can see value in separating them out into their own department. We have done this with plush as the plush numbers were skewing overall gift.
When a category dominates sales in a department and is growing at a different pace to the department there is a case for separating it into its own space.
The range of jewellery in the photo is a small selection of the broader range we embracing.
Hi Mark,
Could you please give me the suppliers details for plush items and also the giftwares. I have taken over an existing business and want to get into giftwares ASAP.
Tried a little jewellery once and it walked out the door. Only problem was it was never paid for. Had one little group almost strip the lot. Could never display it openly.
Hi Carol, we also put a beautiful range of
French Jewellery in and it was just about
all stolen (and it was in a glass case) but
not a lockable one.
Very disappointing
Chandra, I’ll have to check with the buyer for the store but I suspect they are newsXpress suppliers so the terms will be difference.
For a start, check out Gibson and Unity.
June and Carol, this is one reason I don’t have lotteries in my stores. The labour demands of lottery products is different to the labour demands of a higher margin gift / plush / toys / homewares newsagency. In the latter, without lotteries, we can achieve an acceptable theft level.
I have a small range of Swarovski crystal jewellery that was made by one of my staff members on display on my counter in a lockable cabinet since prior to Christmas. I was actually a little sceptical that it would sell much if at all however was pleasantly surprised to see that we sold just under $1K of it prior to Christmas at an average price of $32 a pair. Was a great ROI for both me and the staff member considering my type of business (strip shopping centre) and the fact we’ve never had anything like that before.
I’m actually now talking to a couple of ladies who have markets stalls with different but similarly aligned products with an eye to pushing a locally sourced crafts element as one of my ongoing lines.
Fits wonderfully with the community connection !