Newsagencies often offer appreciated services that are not well promoted. many such services are actually hidden or forgotten. My suggestion today is that you promote them.
Magazine putaways, customer special orders, LayBy and photocopying are some of the services I am thinking of with this tip. Promote them and through this promote a point of difference you offer over other retailers.
Create a flyer to be handed to each customer, consider an ad in the local newspaper or have posters professionally developed for promotion in-store. Focus on services you offer that differentiate your business.
One newsagent I spoke to recently increased copying sales by $550 a month. That’s close to $400 a month in GP.
Early this year we had the upper portion of our external windows sign painted to promote faxing, copying, binding etc. The plan was to change this signage by Mothers Day but it has attracted so much of this high profit business that we still have it their and it is still attracting new customers for these services. Regularly customers have told us they were on their way to Office works until they saw that we offered these services. Promoting them has been a winner for us.