A blog on issues affecting Australia's newsagents, media and small business generally.

Opportunities for selling journals in newsagencies

IMG_0291In this pop culture obsessed world we are in good times for selling journals and other stationery items that are branded for the top-selling licences. It is amazing what a brand can do. Take this Star Wars journal – the base journal without the branding is a journal to be sold as stationery only whereas with the Star Wars branding it can be sold as a gift for a Star Wars fan of any age.

Licences offer us an excellent opportunity for growth in stationery item sales. There are several suppliers already playing in this space. My experience is quality matters to real fans of licences. Cheap China product does not cut it.


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