Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2017

For model train enthusiasts

February 28th, 2017 · No Comments

I have been going through photos and videos from the massive Nuremberg Toy Fair, which I attended a few weeks ago. For train enthusiasts, here are two videos I shot. 7 likes

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Tags: retail

A direct benefit of meeting with brand owners

February 28th, 2017 · 1 Comment

At the New York Toy Fair last week I met with the brand owner of a niche collectible brand available in Australia. They shared worldwide sales information that changed how I saw some items available in Australia. Data insights revealed not only top sellers but also helped demonstrate connections between items in the portfolio. While local suppliers […]

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Tags: Newsagency management · newsagency of the future

Newsagency experienced staff member available in Melbourne

February 27th, 2017 · 1 Comment

A newsagency experienced person has relocated to Melbourne and is looking for work. If you have a need let me know and I will connect you with their former employer. 1 likes

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Tags: Newsagency management

New look news stand c-store

February 27th, 2017 · No Comments

Check out the new look news stand and convenience store I saw at Columbus Circle station in New York last week. While I get what they are going for, the visually laid back approach does not seem as enticing as it could be: 5 likes

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Tags: Newsagency management

Sunday newsagency marketing tip: sampling works

February 26th, 2017 · No Comments

If you sell candy or anything edible, offer samples and see sales increase. If you do offer samples, consider using a fun sign like this one I saw recently: 8 likes

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: know what is different about your business

February 26th, 2017 · 3 Comments

What is different about your newsagency compared to other newsagencies? This is an important question as it defines your business compared to what people perceive to be the average newsagency out there. Hopefully, you have a ready answer that is meaningful and reflected inside the business. Saying better customer service, for example, is not a good […]

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Tags: Management tip · Newsagency management

Politics gets in the way of policy on penalty rates

February 25th, 2017 · 21 Comments

The instant analysis world we now have thanks in part to social media has seen the decision of the Fair Work Commission to cut Sunday penalty rates 12.5% turn into an ill-informed class battle for which the politicians are to blame. The politicians created the independent umpire and left it to provide leadership on issues […]

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Tags: Ethics · Small Business

Pitch your gift wrapping services

February 25th, 2017 · No Comments

I love this pitch that I saw in the window of a card shop last week. We can wrap anything is simple, easily understood and perfect for people who need the service. I love that they have not over complicated the pitch – this helps with cut-through to passers-by. 3 likes

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Tags: giftwrap

Combatting illegal tobacco in New York

February 25th, 2017 · No Comments

Plenty of tobacco retailers in New York that I visited last week had signs up in their retail shops making it clear about illegal tobacco and that their business only deals in legitimate tobacco. Displaying signs like this is a good way to demonstrate authority in this contentious area. This sign is good as it shows consumers […]

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Tags: Ethics · Tobacco sales

Hilarious: My paper is broken

February 24th, 2017 · No Comments

I don't want to complain but my paper is broken pic.twitter.com/zGjh2HhCgP — Matt Smithson (@mattsmithson) February 23, 2017 8 likes

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Tags: Newspapers

ABC radio promoting newsagents

February 24th, 2017 · No Comments

It was terrific hearing an ad for Gardening Australia on local ABC radio yesterday in that it mentioned newsagents as the only retail outlets for the title. Sure they pitched ABC shops online, but our channel is the only high street retailer with the title. This is a good reason for newsagents to actively promote […]

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Tags: magazines

Tatts online subscriptions service set to divert more in-store traffic to mobile and online

February 24th, 2017 · 7 Comments

Everyone logging into their Tatts (The Lott) app or website is pitched their new subscription service through a series of screens. Subscriptions makes it easy or a regular shopper to always have tickets in the games they want. Think of your regulars, who always purchase a the same ticket in one or more games. Once […]

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Tags: Competition · Ethics · Lotteries

Clueless News Corp Retail Sales and Marketing team disrespect newsagents, again

February 23rd, 2017 · 5 Comments

The News Corp Retail Sales and Marketing in NSW has sent out a notice to newsagents about a complex promotion without first talking with the newsagency software companies about the practicalities of running the promotion. This is another failure by the marketing ‘experts’ at News Corp’s Holt Street office – failing newsagents and the newsagency software […]

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Tags: Ethics · Newspaper marketing · Social responsibility

How was Sydney Gift Fair for you?

February 23rd, 2017 · 13 Comments

A newsagent contacted me yesterday as asked for this post to collect comments from people about the Sydney Gift Fair that has just ended. If you attended, what do you think? 10 likes

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Tags: Gifts

Pitching Barbie to dads

February 23rd, 2017 · No Comments

This advertising for Barbie outside the New York Toy Fair, which I attended this week, is interesting for its pitch of Barbie to a broader audience.   2 likes

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Tags: marketing

Great to see Smith Journal, an Aussie magazine, on the shelves in New York

February 23rd, 2017 · No Comments

2 likes

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Tags: magazines

How to prepare your retail newsagency business for sale

February 22nd, 2017 · No Comments

Selling a retail business, like a newsagency, is like selling a house, you need to prepare it so that it looks appealing to prospective purchasers. The process of preparing a business for sale can take time, depending on the state of the business. Here is an overview of what you need to do. Maximise profit. […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Newsagency of the Future workshops kick off next week

February 21st, 2017 · No Comments

At this free workshop open to all newsagents I will outline a path forward for newsagents, a path that relies less on print media traffic, a path that could insulate the business against the inevitable migration of lottery purchases online. Please click on the link to book for the date that suits: Adelaide. Feb. 28. 10am. […]

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Tags: newsagency of the future

The latest Tatts Group analysis from Credit Suisse

February 21st, 2017 · No Comments

Click here to access the latest research on the performance of Tatts Grup by the respected Credit Suisse group. The core lotteries information is: Lotteries: exceeded previous TTS guidance, issued mid-December with a slightly better run-of-jackpots as TTS closed the period. Overall, the business was managed well, against some very bad-luck and the lowest jackpot run […]

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Tags: Lotteries

Tatts a step closer to vending machine sales

February 20th, 2017 · 2 Comments

The email sent Friday by tatts announcing a limited location trial whereby customers will be able to purchase tickets on a self-serve screen and pick up from a terminal is, in my opinion, the next step to complete self service in-store, in multiple locations not part of the network today. Self service is the model […]

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Tags: Lotteries

Magazine wholesale prices in the US

February 20th, 2017 · 9 Comments

This invoice shows the wholesale prices for the sale or return model for magazines in the US: The vast majority of magazine retailers here only sell the top 50 to 100 titles. The returns process is similar, some topped, some full copy. Some titles, niche, are purchases firm sale. 6 likes

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Tags: magazines

Subtle newspaper one delivery pitch

February 20th, 2017 · No Comments

I like the subtlety of the home delivery pitch by The New York Times. 5 likes

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Tags: newspaper masthead desecration

Sunday newsagency management tip: call out fakes

February 19th, 2017 · 3 Comments

There are retailers out there who care less about licenced products and selling the real thing versus a cheap knock-off. Fans of licences eventually discover the fakes. However, those buying for them amy not. This is why we need to call out those peddling fakes when we discover it. I saw this recently when a […]

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Tags: Ethics · Management tip · Newsagency management · Social responsibility

Sunday newsagency VM tip: let the art be seen

February 19th, 2017 · No Comments

The placement of paper in a glass with art on the outside makes the art a feature. Tis will increase sales. Before: After: 10 likes

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Tags: marketing · marketing tip · newsagency marketing · visual merchandising

Celebrity card designers

February 18th, 2017 · No Comments

I have seen some amazing card designs at overseas trade shows this year, extraordinary designs, on point, different, fun, unique. And then there are celebrity card designs for which I suspect the publishers ay too high, like these: Even though I am not the customer, I suspect these cards next to two of the best […]

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Tags: Greeting Cards