Confectionery companies are renaming products to broaden the appeal. Heinz did it with ketchup, Coke with fizzy drink. Now we have Snickers renamed with hip words. It makes sense as it broadens the appeal of the product. That means people could purchase for a reason beyond the bar inside the wrapper. That is good for the manufacturer and good for the retailer.
I do wonder how far this trend will go.
Nutella are also currently doing it.
Nutella are pretty innovative. They were doing similar things back in 2015.
http://www.smh.com.au/business/retail/nutellas-selfie-jar-label-marketing-plan-turns-bitter-20150918-gjpni7.html
Pity trolls tried to wreck it back then.