Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Broadening the appeal of chocolate bars

Mark Fletcher
October 6th, 2017 · 2 Comments

Confectionery companies are renaming products to broaden the appeal. Heinz did it with ketchup, Coke with fizzy drink. Now we have Snickers renamed with hip words. It makes sense as it broadens the appeal of the product. That means people could purchase for a reason beyond the bar inside the wrapper. That is good for the manufacturer and good for the retailer.

I do wonder how far this trend will go.

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Category: confectionary

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