Typo has Valentine’s Day cards at $4.99. Most cards in the seasonal range at this price point are basic in their finish / treatments. The $4.99 price point is expensive when compared to cards in newsagencies with treatments at or close to this price.
If I remember correctly, last year they had three cards at $10.00 for Valentine’s Day. There is no sign of that price offer this year at the Brisbane CBD store, the same one I visited this time last year.
It will be interesting to watch Typo, it always is. I have a feeling they are changing their approach to cards based on the Valentine’s offer and what I saw in-store.
Typo is a tough competitor for newsagents on a range of fronts: stationery, art products and cards. Any move they make is relevant to our channel and ought be interesting to us.