A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: April 2018

News Corp. has another crack at distribution changes

In pursuit of ‘efficiency’ News Corp. has invited expressions of interest from parties interested in pitching for secondary distribution business. That is, providing one delivery point for News for small geographic areas for further distribution to retailers and home delivery customers.

This has elements of T2020 and some elements of a UK wholesaler model.

This from the News Corp. pitch doc sent last week: 

BRIEFING DOCUMENT NEWS CORP SECONDARY DISTRIBUTION – MARCH 2018

Currently News Corp (“News”) meets consumer demand for print media via a large network of distribution partners (“Distributors”) servicing small geographic areas. News delivers newspapers (and other promotional items from time to time) to these Distributors from our print site. These Distributors provide the distribution of newspapers to subscriber’s homes and workplaces, delivery to retailers for retail sales and delivery to other commercial partners such as Airlines, Hotels and other businesses in bulk form. Some of these Distributors also manage directly the relationship with some retailers and subscribers. Collectively this service is known internally as “Secondary Distribution”.

The media landscape is continuously evolving and the current Secondary Distribution operating model has challenges for both News and our Distributors.

Our intent is to review our Secondary Distribution model to determine the right, fit for purpose and sustainable model that offers News a cost-effective solution, data integrity in the network whilst ensuring a network that is viable for our Distributors.

OBJECTIVE
The objective of this market engagement is to explore and identify interested parties and potential solutions or

alternate options that will support a sustainable distribution mechanism to the subscribers in NSW for the next five years.

The key objectives of this process are to :-

  1. Deliver a commercial model that is agile, efficient and sustainable for News and its Distributors.
  2. Provide News with transparency of data in the end to end process including sub agent data and where applicable subscribers.

SCOPE
We are inviting you to propose for consideration by us how you or your organisation would provide a service that

meets our requirements for all or part of the coverage areas listed in the attachments provided with the RFI document, specifically outlining your approach, any indicative pricing, details of technology solutions and what further information you would require to enable you to participate in a formal RFP process (should we proceed).

We also understand that any solution must be viable for the Distributor and we would ask you to propose a contract term to support investment in technology, systems and infrastructure required to support any new model.

We would encourage greenfield thinking for both the operating and commercial model.

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HIGH LEVEL REQUIREMENTS

Your submission should consider that secondary distribution is for all News paid publications. Primarily, The Daily Telegraph and The Australian, as a stand alone solution and does not rely on or include publications from other publishers.

However we do understand and accept scale is a key driver of efficiency and therefore News would consider industry collaboration where practical.

Regions for consideration have been split as: Sydney Metropolitan area and the major regional centres of Wollongong, Newcastle, The Central Coast, Blue Mountains and
region could

Current volumes, estimated arrival time to nominated drop points and postcodes in each region will be provided to those who complete the initial expression of interest.

RETAIL DELIVERIES

Minimum requirements are as follows for Retail Deliveries and Home Deliveries but we would encourage alternate solutions that may be more cost effective, agile and sustainable in the long term without affecting the customer experience.

You will be required to provide a delivery service to both Direct retailers and Indirect retailers 7 days per week, ideally before 6.30 am.

Where there are substantial efficiencies from later delivery times or prioritising 24 hour retail outlets, these should be provided for consideration.

You should have the capability to provide data by each retail outlet; sales and unsold copies by title by day. News may also require evidence of unsold copies which may include preparation for collection if required and auditing by a News authorised representative.

Indirect retailers – these are retailers that you will have the commercial relationship with whereby you will manage copy allocation and be responsible for the financial relationship.

Direct retailers – these are retailers that you will deliver a predetermined quantity on behalf of News and News manage the financial relationship.

HOME DELIVERIES

Home delivery copies will need to be presented in a format that is acceptable to News and subscribers. (Currently the product is rolled and wrapped but we encourage alternatives to traditional wrapping that may produce a more cost effective alternative or a more desirable product presentation to the subscribers.)

You will be required to provide delivery service of newspapers up to 7 days per week to a nominated delivery point for a subscriber ideally before 6.30 am but we would like to understand the cost implications of alternate delivery times.

Canberra. Subject to proposed solutions, each be broken up further into a number of geographic zones if this delivered a more sustainable network.

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Have the ability to stop and start the delivery of home deliveries as directed by News and have the ability to implement customer changes in a timely manner (ie within 24 hours of being advised by News).

Provide an issue resolution contact and process to ensure issues can be actioned on the delivery day.

THE COMMERCIAL MODEL

We would encourage your thoughts on proposing a commercial model that explores possible differing service levels or alternate scenarios which may vary from the stated high level requirements – yet deliver a more cost effective outcome.

OTHER CONSIDERATIONS

Any proposed solution must have the following as minimum standards:

  • Proven capability in distribution and logistics management
  • Delivery reporting and data transparency with DIFOT a key metric
  • The ability to measure and manage delivery issues via a structured issue resolution process
  • A technology solution and infrastructure to enable seamless and timely data flows to and from News at customer and retailer level
3 likes
Newspaper distribution

Tatts pitches ease of purchase

On my phone today. I could complete a purchase in under 10 seconds.

While the Lottoland victory is important, the migration of over the counter purchases to mobile and online is the main challenge newsagents with lotteries face. I fear too many are not managing heir businesses with this migration on their mind. It is easy to ignore something you do not easily see.

11 likes
Lotteries

School holidays marketing ideas for newsagents

School holidays are a wonderful opportunity its for finding new shoppers for your business.

To win new customers you have to act different to what you have done, you have to pitch your business in fresh ways and to people who otherwise may not have seen your business or considered your business.

But most of all, to make the most from school holidays, you need to have fun!

Here are marketing suggestions to help school holidays be more valuable for your newsagency. They are just some of the ideas you could embrace. Hopefully, you will think of plenty for yourself.

  1. Give teachers a discount and a thank you. Give it a name. For example: a Thank you for teaching 0ur kids discount. Run it for school holidays.
  2. Host a school art display. Invite kids to bring in art they have created so far this year. Be the place to shine a light on this, just because. Kids, parents and their families will love it.
  3. Promote holiday activities products at the entrance: colouring, puzzles, toys, games and more.
  4. Host local show and tell. Invite kids to create something, art, a poem, or something else connected to a local place of interest or local history. Host an in-store show and tell event where parents and kids can participate. The prize is less relevant than giving kids a voice.
  5. Pitch local. Create a simple flyer to hand out listing local holiday locations and events of interest.
  6. Let people play. Have products out and open for people to play with in-store. be the destination fun shop in town.
  7. Do product demonstrations in-store during the expected peak days, demonstrating thinks like a slinky, kinetic sand, slime, jigsaws and the like. Create some retail theatre.
  8. Place two or three dump bins with special offers at the front of the store containing products to appeal to the largest age group of school kids in your area.
  9. Publish posts on your business Facebook page with ideas of what people can do locally during the school holidays.
  10. Maybe have t-shirts made for staff: Holiday Crew or something similar. This helps them look different to everyday and that is key to making the most of the holidays.
  11. Host an event appropriate to the season:
    1. A papier machier pumpkin mask competition for September holidays.
    2. A paper plane throwing competition for summer holidays.
    3. A Easter art competition for all ages for the Easter break.
    4. A winter bake off for Winter – maybe connected with the cookbooks you sell.
    5. Run a best joke of the holidays competition.
  12. If you run discount vouchers, change the name to something like: SCHOOL HOLIDAY BONUS or HOLIDAY SURVIAL $$$. Have fun with it.
  13. Find out what groups host school holiday events in your area and publish a list as a resource for parents.

These ideas are designed to help you create a business during any holidays period that is looked at differently to the rest of the year, to help you gain a reputation as the best school holidays place locally.

10 likes
Management tip

Petition to save Brisbane mall newsagency

The owner of Rankins newsagency in Brisbane has setup a petition to lobby the council to reverse their decision to evict the business to make way for new development.

See more about the story here:

4 likes
newsagency of the future
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